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Glossary of Local Search Industry Terms

This is an alphabetical list of terms used extensively in the local search industry. Apple Connect: Apple’s current local business listing product. Apple Maps: Apple’s mapping application used on mobiles. Bing Places for Business: Bing’s current local business listing product. Bricks ‘n’ Clicks: A reference to a businesses offline (bricks) and online (clicks) presence. An amended version of bricks […]

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Schema for Local Business

Schema is markup coding that applies structured data to your website to allow search engines to identify the exact purpose of particular elements of your website. As a result, schema provides an awareness factor for search engines and offers the ability for your brand to take up more screen real estate in the SERPs, and […]

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