This is an alphabetical list of terms used extensively in the local search industry. Apple Connect: Apple’s current local business listing product. Apple Maps: Apple’s mapping application used on mobiles. Bing Places for Business: Bing’s current local business listing product. Bricks ‘n’ Clicks: A reference to a businesses offline (bricks) and online (clicks) presence. An amended version of bricks […]

Schema is markup coding that applies structured data to your website to allow search engines to identify the exact purpose of particular elements of your website. As a result, schema provides an awareness factor for search engines and offers the ability for your brand to take up more screen real estate in the SERPs, and […]